Latest ICT trends and developments

How video data can support your business in making more informed business decisions

By Ruben van Achter, Product Manager at Tech Data 

In today’s dynamic world there is no one-size-fits-all video security solution. There are many situations that call for different types of video security capabilities. Think about indoor or outdoor, day or night and discrete or visible video security. In addition it is possible to store and analyze all this data.

With built-in video analytics your organization could possess the ability to repurpose captured video data for other uses than security alone. This means valuable data can be retrieved quickly from hours of stored video and alert you whenever it’s needed, providing improved levels of security 24/7. However, it doesn’t end there. In addition to advanced intrusion and automatic detection with timely alerts, it enables users to go beyond security and use video data to make more informed business decisions. For example, gathering business statistics such as counting the number of people entering or leaving the store while securing the main entrance.

Video data can also be used to help enforce health and safety regulations. It can improve service levels by providing automatic alerts if the number of people in a queue exceeds a certain level. Or it can be used to identify patterns in customer activity to optimize store layout, improving customer experience and sales. This is how essential video analytics can become smart decisions supporters for small and medium businesses, retail stores, commercial buildings and industrial facilities.

Innovative video security solutions by Axis make it possible to utilize the hidden potential

By combining intelligent technology and human imagination, Axis offers solutions based on sight, sound and analytics to improve security and optimize business performance.

Interested to know more? Let us assist you at

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