Latest ICT trends and developments

Is AR the reality of the future?

How familiar are you with Augmented Reality (AR); do you know what it is? What if we say that most of us have already been exposed to this technology daily. So here’s a quick Q&A before we get started.

Q: What do Snapchat filters, CAD drawings, vehicle backup cameras and Medical teaching tools have in common?
A: All utilize Augmented Reality technology

Whether you are aware of it or not, AR technology affects your life every day: From your car’s factory design, to its backup camera that keeps your mailbox standing; and from the design of medical devices used to evaluate, diagnose and treat disease, to the skills of the surgeon’s using them. The new capabilities of AR open doors.

While new Snapchat filters may be cool and the camera in your car may be ‘neat’ you still may be asking yourself what it has to do with businesses? The answer is simple – Augmented Reality is what customers will be buying and using, soon, if they haven’t already. This new technology isn’t only for the car manufacturing, industrial design or medical technology industries.  AR’s scope extends well beyond those industries and continues to gain momentum across all areas of life and business.

Augmented Reality (AR) in every day life

Did you know that Augmented Reality is widely used in retail? Retailers use it for display planning purposes. They also use Augmented Reality in-store with customers to show what their products would look like in the customer’s home before they buy. Just think of the convenience of that benefit alone!

Grade schools use AR to let their students travel the world virtually; even “touch” the surface of Mars. The U.S. Military uses AR in war fighter training, displaying combat scenarios well in advance of any combat, to better ensure their safety. Airlines use AR for pilot training. Service companies use it to train their customer facing employees on proper relationship management. The list goes on and on.


AR has been in use for nearly a decade. The prominence of Augmented Reality in all walks of life and business have made it ubiquitous. It’s safe to say that Augmented Reality is well into its maturity curve and will be around for a long time, in ever-increasing amounts. Since its birth, AR went from being limited to high cost Industrial-only uses, to 186 million active daily users on Snapchat.

Original article by Charles Vanterpool, edited by TDConnect editors.

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