Latest ICT trends and developments

Smart assistants are booming in China

The market for smart assistants is growing explosively in China. In 2023 there will be 2.2 billion devices in Chinese households with a built-in assistant, says research bureau Canalys.

According to the researchers, Chinese households will have an average of more than seven devices that can be operated with a smart assistant over a period of four years, amounting to a total of 3.6 billion. These include air conditioning, locks, TVs and refrigerators.

The Chinese market is large with over 1.3 billion inhabitants. In addition, the Chinese consumer is open to new developments. There is also a growing middle class that can afford such Internet or Things (IoT) equipment.


The most important smart assistants in China are Xiaodu, Tmall Genie and XiaoAI. The smartphone remains the most important device on which the smart assistant can be found. Smartphone manufacturers such as Huawei, Oppo and Vivo are working on IOT ecosystems with smart assistants, allowing devices to work together seamlessly. According to Canalys, there is still a world to be won when it comes to the interoperability of such systems.

The researchers see important differences between the American and Chinese markets. In America, security cameras are important to keep an eye on break-ins. The Chinese use the cameras less for protection against external dangers, but they do use them to keep an eye on the children, for example.

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